EMPOWERMENT THROUGH HAIR MISSION
It’s time to offer fresh perspectives and inclusion to people who are usually not given a chance to speak and advocate for themselves. We must use our platform as the #1 professional brand in Canada to amplify the voices we so desperately need to hear in this world today. Presenting yourself through hair is the embodiment of self-expression and identity. Empowerment through hair places a spotlight on diverse minority groups – people usually not put forward and usually not focused on – and celebrates their uniqueness and beauty.
Taken from - empowerment-through-hair - Redken Canada