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Created in California in 2001, Pureology was born from a powerful idea:
create the best professional products for color-treated hair. Color care
without compromise is the POWER OF PUREOLOGY. We created our
customized, high performance formulas while caring for our planet and
animals with beauty and integrity in mind. As the pioneer of
PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE®
formulas, we strive to make women feel beautiful with good-for-you
hair care.